Dave and Phee holiday in Australia where they realised a gap in the UK market for fridge magnets.
Founders, Dave and Phee left the UK for a covert operation down under.
Headquarters moved to the old distillery for the local brewery, "The Barrel House", with secret passages and all intact for a more covert operation.
Paul Faulkner appointed to Micro after spending 20 years in the field (with motors).
Micro got high-tech with the release of bespoke internal software to effectively track client projects.
Over its entire operation, Micromagnetics developed from a promotional magnet supplier to a promotional merchandise supplier and creative agency. Micromagnetics was no longer representative of the full product and service portfolio, leading to the name change, "Micromarketing".
Working alongside RoSPA, Micro developed a bespoke product, the "Mag-Pad", to communicate key messages to targetted regions of the UK in the aim to educate and prevent incidents. The successful campaign is still in operation with incidents reduced as much as 50% in certain cases.
Far-East production audits were ongoing over this period to ensure compliance standards were upheld and standard practice.
The staff at Micro are focused on world domination. The passionate team are pulling together to disrupt the norm and take the world by storm. Micro endeavour to be the most innovative Promotional Product Agency for clients all over the world.